WHY IS IMAARA DIFFERENT?

SEAMLESS
Enliven your femininity and embrace your shapes, enhancing each curve with our comfortable yet practical period underwear, designed to make you feel your best every day.

ABSORBENT
The most advanced anti-leak system absorbs your period, allowing you to feel free, supported, and protected throughout your day.

SOFT & SECURE
Created with super light and high-absorbing materials, Imaara’s period underwear is a wellness caress for your skin, preserving it from irritations.

OUR MISSION
Standing at the intersection of social innovation and fashion, Imaara strives to provide every woman with a sustainable alternative to traditional period products without compromising on comfort, quality, and design.
In doing so Imaara seeks to celebrate every aspect of femininity and is continuing to grow an enthusiastic community where women feel safe being open about natural bodily processes like periods and menstrual-related issues.
Featured collection
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Jamuna - Moderate Flow{"id":6894074036400,"title":"Jamuna - Moderate Flow","handle":"jamuna","description":"\u003cul\u003e\n\u003cli\u003eFor active days with moderate flow\u003c\/li\u003e\n\u003cli\u003eModerate Absorbency\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eFor your next cycle, say goodbye to unsustainable sanitary products and slip into your silky smooth Jamuna underwear. Our leak free design allows for easier mobility, enabling you to navigate through your daily activities free from stress about leaks.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHolding up to 2 tampons or 1 pad worth of period flow and leaks.\u003c\/li\u003e\n\u003cli\u003eUsed solely or paired with another period product for added protection.\u003c\/li\u003e\n\u003cli\u003eProviding superior absorption for up to six hours.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eDrawing inspiration from the cheeky style, the Jamuna features a seamless design with a narrower trim on the back.\u003c\/p\u003e\n\u003cp\u003eShop the rest of our range \u003ca href=\"https:\/\/imaara.co.uk\/collections\/all\"\u003ehere\u003c\/a\u003e!\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0575\/4457\/3104\/files\/Medium_Flow_2_480x480.png?v=1660295686\" alt=\"\" style=\"display: block; margin-left: auto; margin-right: auto;\" width=\"330\" height=\"165\" data-mce-selected=\"1\" data-mce-src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0575\/4457\/3104\/files\/Medium_Flow_2_480x480.png?v=1660295686\" data-mce-style=\"display: block; margin-left: auto; margin-right: auto;\"\u003e\u003c\/p\u003e\n\u003cdiv style=\"position: absolute; left: 463px; top: -0.4px;\" id=\"gtx-trans\" data-mce-style=\"position: absolute; left: 463px; top: -0.4px;\"\u003e\n\u003cdiv class=\"gtx-trans-icon\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e","published_at":"2021-10-11T22:32:27+06:00","created_at":"2021-09-23T03:55:29+06:00","vendor":"imaaragirl","type":"Underwear","tags":["imaara","Jamuna","knickers","Period Knickers","Period Underwear","underwear"],"price":2500,"price_min":2500,"price_max":2500,"available":true,"price_varies":false,"compare_at_price":2500,"compare_at_price_min":2500,"compare_at_price_max":2500,"compare_at_price_varies":false,"variants":[{"id":40686152057008,"title":"Poppy Red \/ XS","option1":"Poppy Red","option2":"XS","option3":null,"sku":"11111116","requires_shipping":true,"taxable":true,"featured_image":{"id":30180350329008,"product_id":6894074036400,"position":2,"created_at":"2021-10-10T00:58:45+06:00","updated_at":"2021-10-10T00:58:46+06:00","alt":"Imaara Feminine Period Underwear Inclusive Knickers. 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Product Jamuna Mulberry","id":22467241509040,"position":31,"preview_image":{"aspect_ratio":0.75,"height":1333,"width":1000,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0575\/4457\/3104\/products\/Imaara_Hipster_Brief_Purple_3.jpg?v=1633805525"},"aspect_ratio":0.75,"height":1333,"media_type":"image","src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0575\/4457\/3104\/products\/Imaara_Hipster_Brief_Purple_3.jpg?v=1633805525","width":1000}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cul\u003e\n\u003cli\u003eFor active days with moderate flow\u003c\/li\u003e\n\u003cli\u003eModerate Absorbency\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eFor your next cycle, say goodbye to unsustainable sanitary products and slip into your silky smooth Jamuna underwear. Our leak free design allows for easier mobility, enabling you to navigate through your daily activities free from stress about leaks.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHolding up to 2 tampons or 1 pad worth of period flow and leaks.\u003c\/li\u003e\n\u003cli\u003eUsed solely or paired with another period product for added protection.\u003c\/li\u003e\n\u003cli\u003eProviding superior absorption for up to six hours.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eDrawing inspiration from the cheeky style, the Jamuna features a seamless design with a narrower trim on the back.\u003c\/p\u003e\n\u003cp\u003eShop the rest of our range \u003ca href=\"https:\/\/imaara.co.uk\/collections\/all\"\u003ehere\u003c\/a\u003e!\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0575\/4457\/3104\/files\/Medium_Flow_2_480x480.png?v=1660295686\" alt=\"\" style=\"display: block; margin-left: auto; margin-right: auto;\" width=\"330\" height=\"165\" data-mce-selected=\"1\" data-mce-src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0575\/4457\/3104\/files\/Medium_Flow_2_480x480.png?v=1660295686\" data-mce-style=\"display: block; margin-left: auto; margin-right: auto;\"\u003e\u003c\/p\u003e\n\u003cdiv style=\"position: absolute; left: 463px; top: -0.4px;\" id=\"gtx-trans\" data-mce-style=\"position: absolute; left: 463px; top: -0.4px;\"\u003e\n\u003cdiv class=\"gtx-trans-icon\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e"}
Audaciously Cheeky
Jamuna - Moderate FlowAudaciously Cheeky
- Regular price
- £ 25
- Sale price
- £ 25
- Regular price
-
£ 25 - Unit price
- /per
Sale Sold out -
Surma{"id":6894073446576,"title":"Surma","handle":"surma","description":"\u003cp data-mce-fragment=\"1\"\u003eCombining comfort with the most definitive coverage in the collection, the Surma underwear is the ultimate solution for heavy flow. Let go of your worries and enjoy the secure sleep you deserve. Once you try it on, the Surma will become your period go-to goodness.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThe Surma can hold up to 4 tampons or 2 pads worth of period flow. It can be used as a standalone replacement for traditional sanitary products, or alternatively be combined with other period products.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThe Surma sits just above the waistline with higher side cuts and wider sides. 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Once you try it on, the Surma will become your period go-to goodness.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThe Surma can hold up to 4 tampons or 2 pads worth of period flow. It can be used as a standalone replacement for traditional sanitary products, or alternatively be combined with other period products.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThe Surma sits just above the waistline with higher side cuts and wider sides. These extended proportions create a figure-flattering fit, while the seamless form delivers the utmost comfort. \u003c\/p\u003e"}
Hipster Bliss
SurmaHipster Bliss
- Regular price
- £ 27
- Sale price
- £ 27
- Regular price
-
£ 27 - Unit price
- /per
Sale Sold out -
Meghna - Moderate Flow{"id":6893950140592,"title":"Meghna - Moderate Flow","handle":"meghna","description":"\u003cul\u003e\n\u003cli\u003eFor moderate flow and casual days\u003c\/li\u003e\n\u003cli\u003eModerate Absorbency\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThis strong style allows you to feel graceful with this seamless, leak-free and leak-proof design. With Meghna as your period underwear, look and feel even more confident than ever during your cycle.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHolding up to 2 tampons or 1 pad worth of period flow and leaks.\u003c\/li\u003e\n\u003cli\u003eUsed solely or paired with another period product for added protection. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eBuilding on an iconic style, the Meghna reimagines the timeless and recognisable low rise and higher leg opening in a refreshing and seamless form.\u003c\/p\u003e\n\u003cp\u003eShop the rest of our range \u003ca href=\"https:\/\/imaara.co.uk\/collections\/all\"\u003ehere\u003c\/a\u003e!\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0575\/4457\/3104\/files\/Medium_Flow_2_480x480.png?v=1660295686\" style=\"display: block; margin-left: auto; margin-right: 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","id":22467530424496,"position":29,"preview_image":{"aspect_ratio":0.75,"height":4000,"width":3000,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0575\/4457\/3104\/products\/Imaara_Bikini_Brief_Mulberry_1.jpg?v=1646148184"},"aspect_ratio":0.75,"height":4000,"media_type":"image","src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0575\/4457\/3104\/products\/Imaara_Bikini_Brief_Mulberry_1.jpg?v=1646148184","width":3000},{"alt":"Meghna Underwear imaaragirl ","id":22467530883248,"position":30,"preview_image":{"aspect_ratio":0.75,"height":4000,"width":3000,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0575\/4457\/3104\/products\/Imaara_Bikini_Brief_Mulberry_2.jpg?v=1646148114"},"aspect_ratio":0.75,"height":4000,"media_type":"image","src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0575\/4457\/3104\/products\/Imaara_Bikini_Brief_Mulberry_2.jpg?v=1646148114","width":3000},{"alt":"Meghna Underwear imaaragirl ","id":22467531309232,"position":31,"preview_image":{"aspect_ratio":0.75,"height":1333,"width":1000,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0575\/4457\/3104\/products\/Imaara_Hipster_Brief_Purple_3_ca0702ee-7e2e-4838-8475-4b2d7829fb1b.jpg?v=1646148279"},"aspect_ratio":0.75,"height":1333,"media_type":"image","src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0575\/4457\/3104\/products\/Imaara_Hipster_Brief_Purple_3_ca0702ee-7e2e-4838-8475-4b2d7829fb1b.jpg?v=1646148279","width":1000}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cul\u003e\n\u003cli\u003eFor moderate flow and casual days\u003c\/li\u003e\n\u003cli\u003eModerate Absorbency\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThis strong style allows you to feel graceful with this seamless, leak-free and leak-proof design. With Meghna as your period underwear, look and feel even more confident than ever during your cycle.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHolding up to 2 tampons or 1 pad worth of period flow and leaks.\u003c\/li\u003e\n\u003cli\u003eUsed solely or paired with another period product for added protection. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eBuilding on an iconic style, the Meghna reimagines the timeless and recognisable low rise and higher leg opening in a refreshing and seamless form.\u003c\/p\u003e\n\u003cp\u003eShop the rest of our range \u003ca href=\"https:\/\/imaara.co.uk\/collections\/all\"\u003ehere\u003c\/a\u003e!\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0575\/4457\/3104\/files\/Medium_Flow_2_480x480.png?v=1660295686\" style=\"display: block; margin-left: auto; margin-right: auto;\"\u003e\u003c\/p\u003e"}
Classic Bikini
Meghna - Moderate FlowClassic Bikini
- Regular price
- £ 25
- Sale price
- £ 25
- Regular price
-
£ 25 - Unit price
- /per
Sale Sold out -
Padma - Light Flow{"id":6894075019440,"title":"Padma - Light Flow","handle":"padma","description":"\u003cul\u003e\n\u003cli\u003ePerfect to wear for days with a light flow.\u003c\/li\u003e\n\u003cli\u003eLight Absorbency\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eInspired by the Padma River, a name symbolizing beauty, purity, and growth, the thong style underwear is perfect for day-to-day use at the start or end of your period. With a comfortable feeling, amazing look and leak-free design, making you want to wear it every day.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHold up to 1 tampon or 0.5 pad worth of period flow and light leaks.\u003c\/li\u003e\n\u003cli\u003eIt can also be used as a standalone replacement for panty liners.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThis seamless, thong-inspired underwear has an extended gusset, providing leak-proof comfort when it's needed most.\u003c\/p\u003e\n\u003cp\u003eShop the rest of our range \u003ca href=\"https:\/\/imaara.co.uk\/collections\/all\"\u003ehere\u003c\/a\u003e!\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0575\/4457\/3104\/files\/Medium_Flow_5_480x480.png?v=1660309362\"\u003e\u003c\/p\u003e","published_at":"2021-10-11T22:32:28+06:00","created_at":"2021-09-23T03:56:09+06:00","vendor":"imaaragirl","type":"Underwear","tags":["imaara","Knickers","Padma","Period Knickers","period underwear","underwear"],"price":2400,"price_min":2400,"price_max":2400,"available":true,"price_varies":false,"compare_at_price":2400,"compare_at_price_min":2400,"compare_at_price_max":2400,"compare_at_price_varies":false,"variants":[{"id":40773421269168,"title":"Poppy Red \/ XS","option1":"Poppy Red","option2":"XS","option3":null,"sku":"","requires_shipping":true,"taxable":true,"featured_image":{"id":30180650844336,"product_id":6894075019440,"position":2,"created_at":"2021-10-10T01:54:52+06:00","updated_at":"2021-10-10T01:54:54+06:00","alt":"Imaara Feminine Period Underwear Inclusive Knickers. 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Product Padma Mulberry","id":22467634102448,"position":28,"preview_image":{"aspect_ratio":0.75,"height":1857,"width":1393,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0575\/4457\/3104\/products\/ThongMulberry-a.jpg?v=1633809945"},"aspect_ratio":0.75,"height":1857,"media_type":"image","src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0575\/4457\/3104\/products\/ThongMulberry-a.jpg?v=1633809945","width":1393},{"alt":"Imaara Feminine Period Underwear Inclusive Knickers. Product Padma Mulberry","id":22467636953264,"position":29,"preview_image":{"aspect_ratio":0.75,"height":4000,"width":3000,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0575\/4457\/3104\/products\/Imaara_Thong_Mulberry_2.jpg?v=1633809958"},"aspect_ratio":0.75,"height":4000,"media_type":"image","src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0575\/4457\/3104\/products\/Imaara_Thong_Mulberry_2.jpg?v=1633809958","width":3000},{"alt":"Imaara Feminine Period Underwear Inclusive Knickers. Product Padma Mulberry","id":22467637084336,"position":30,"preview_image":{"aspect_ratio":0.75,"height":4000,"width":3000,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0575\/4457\/3104\/products\/Imaara_Thong_Mulberry_1.jpg?v=1633809960"},"aspect_ratio":0.75,"height":4000,"media_type":"image","src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0575\/4457\/3104\/products\/Imaara_Thong_Mulberry_1.jpg?v=1633809960","width":3000},{"alt":"Imaara Feminine Period Underwear Inclusive Knickers. Product Padma Mulberry","id":22467637379248,"position":31,"preview_image":{"aspect_ratio":0.667,"height":1500,"width":1000,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0575\/4457\/3104\/products\/IMAARATHONG_PURPLE_1.jpg?v=1633809962"},"aspect_ratio":0.667,"height":1500,"media_type":"image","src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0575\/4457\/3104\/products\/IMAARATHONG_PURPLE_1.jpg?v=1633809962","width":1000}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cul\u003e\n\u003cli\u003ePerfect to wear for days with a light flow.\u003c\/li\u003e\n\u003cli\u003eLight Absorbency\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eInspired by the Padma River, a name symbolizing beauty, purity, and growth, the thong style underwear is perfect for day-to-day use at the start or end of your period. With a comfortable feeling, amazing look and leak-free design, making you want to wear it every day.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHold up to 1 tampon or 0.5 pad worth of period flow and light leaks.\u003c\/li\u003e\n\u003cli\u003eIt can also be used as a standalone replacement for panty liners.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThis seamless, thong-inspired underwear has an extended gusset, providing leak-proof comfort when it's needed most.\u003c\/p\u003e\n\u003cp\u003eShop the rest of our range \u003ca href=\"https:\/\/imaara.co.uk\/collections\/all\"\u003ehere\u003c\/a\u003e!\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0575\/4457\/3104\/files\/Medium_Flow_5_480x480.png?v=1660309362\"\u003e\u003c\/p\u003e"}
Fearless Thong
Padma - Light FlowFearless Thong
- Regular price
- £ 24
- Sale price
- £ 24
- Regular price
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£ 24 - Unit price
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