In recent years, period underwear has emerged as a revolutionary option for menstruators seeking comfort, sustainability, and convenience during their menstrual cycles.
Breaking free from the stigma and silence that have historically surrounded periods, women and individuals across the gender spectrum are now embracing their menstrual cycles with pride.
What sets period underwear apart from traditional menstrual products is not only its sustainability, but its unwavering commitment to inclusivity. From catering to people of all genders, ages, sizes, and abilities, to advocating for menstrual equity and accessibility, we believe period underwear is a practical and empowering choice that
ensures that everyone, regardless of their body shape or period flow, can feel supported and empowered during their menstrual journey.
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Inclusivity for All Genders: Menstruation is not exclusive to cisgendered women, and we recognize and embrace this fact. Our different range of styles provide a comfortable, seamless and inclusive solution for anyone who experiences a menstrual cycle. This inclusivity breaks down barriers, encourages open conversations, and ensures that everyone can find products that align with their needs and preferences.
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Sizes that Fit All: Body diversity is something to be celebrated, and we pride ourselves on using models of different shapes and sizes to represent our brand and customers. We also offer a wide selection of size options ranging from XS-3XL. Whether you have a petite frame or fall into the plus-size category, our period underwear is designed to provide a secure and comfortable fit, embrace body positivity and self-confidence. Have you heard of our perfect fit promise? If you order a pair of Imaara’s and they are too big or too small, we will send you the same style and colour in one size large or smaller for FREE! No return necessary (for hygiene reasons!)
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Accessibility and Menstrual Equity: Period underwear is at the forefront of the fight for menstrual equity and accessibility. By offering reusable options, we aim contribute to reducing waste and making sustainable period products more widely available. Furthermore, using period underwear eliminates the financial burden of constantly purchasing disposable products, making menstruation more affordable and accessible to individuals who may face economic barriers.
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Practical and Empowering: At Imaara, we are also focused on empowering menstruators by giving them the freedom to engage in various activities without worrying about leaks or discomfort. Whether it's sports, yoga, swimming, or everyday tasks, our underwear offers reliable protection and peace of mind. With moisture-wicking and absorbent fabrics, these garments prioritize functionality whilst empowering you to live your lives to the fullest, regardless of your menstrual needs.
As the world embraces the importance of inclusivity and diversity, we believe that period underwear emerges as a champion of these values within the menstrual product industry. By catering to people of all genders, sizes, and abilities, we are proud to emphasize the significance of menstrual equity and accessibility. This practical and empowering option provides comfort, sustainability, and freedom for menstruators, empowering them to embrace their periods confidently and without limitations. Let's continue supporting all period underwear brands as we pave the way for a more inclusive and equitable menstrual experience for all!